Qualitative and Quantitative

Research Techniques	Primary/ Secondary	Advantage	Disadvantage	Can be used to …
Internet	Secondary	You can the internet at any time of the day or night. It has a lot of information. Also the internet is worldwide	Sometimes you cannot access sites. You may not have easy access to the internet. It isn’t always accurate as people can change the information.	You can find information on your chosen subject very fast. You can find information that is reliable. Can be used if you need secondary research and sometimes people’s opinions. Can help to put information into an article.
Books	Secondary	You get a lot of information. The information is accurate. You can use books whenever you want.	You have to search for the book and the information in it which takes time. You may not find what it is you want.	You can find reliable information. You can find fact and about history. To get information that is needed and will help to progress to add facts into an article.
Interviews	Primary	You get first hand information. You get the answers that you want. You know that nothing has been changed.	Might not be able to interview anyone. You have to find time when you are both free. You might not get the answers.	You can find out someone’s opinion. You can get information. To be able to get primary research that can help to create an article
Archives	Secondary	You find out about history. You can get old film clips e.g. world war 1 or old news papers. The information is accurate.	The information might not be so clear. You don’t know if it is the truth or not. It is not so easy to find things out.	Find out about how people use to live. Find out what people use to do, if they read what was is they did? To see what has changed over the years so that you can compare it to the recent day. See how things have changed so that you could comment about it in a magazine or documentary.
Recce	Primary	You see the location for yourself. You can decide what area you like. Clear understanding f where you would go.	You might not find somewhere that you like. The area may be closed of when visiting or filming. Might be hard to get to.	Say where it is that you will be going. Everyone has a clear understanding of were It is you will film or take photos. To see if the area is suitable
Questionnaire	Primary	You get the information yourself. You can find out what people think and figure out the statistics yourself. There is more than one opinion.	People might not understand the questions. People might not take it seriously. Might be hard to get people to fill it in.	To get data/statistics. Find out peoples opinions. Find the target audience. Instead of an interview and you can get more people to participate. Would be better for a magazine as it is written.
Documentary/ News	Secondary	It is facts that have already been collected. It has been properly presented. The facts are most likely accurate.	It could be a Mocumentary. The information could be inaccurate.	You can get references. You could get related footage. Can find information without using the internet. You could use it as an inspiration help you if you are creating a documentary

Focus Group	Primary	You know if you are aiming it at the right age group. You can find out what people think about it. You can get their opinions and their reactions.	There people’s opinions. Could be unreliable. They might not say exactly what they think.	You can find out what people think. You have someone who you test the product on If you didn’t want to create a questionnaire. Better for a documentary.
Observation	Primary	You are able to see it yourself. You can decide what you think.	You may not understand everything. Might not like what you see.	You get a preview of anything you want to. You understand whatever it is you see. You can see if something is suitable for a picture or documentary.

http://www.bbc.co.uk/news/entertainment-arts-16465942

Adele's album 21 has returned to the top of the UK album chart, while Flo Rida has knocked Coldplay off the top of the singles chart.

Adele has now spent 19 weeks at number one, the most since Simon And Garfunkel notched up 33 weeks with Bridge Over Troubled Water between 1970 and 1971. Her album shifted 3.77 million copies last year.

This News bulletin I found on the BBC website, all the information from it is Qualitative research as it gives you facts and statistics about the singer Adele and how well she is doing selling her music and how it is liked by many people. With Qualitative research you can always get the facts and all information like that but you don’t know what people think about it. With something like the singer Adele she wouldn’t have all of this without people listening and liking her music. So you can’t get the Qualitative research without the public’s opinion.

  http://www.amazon.co.uk/21-Adele/dp/B004AB2JVI

My expectations for this release were raised when I saw Adele perform 'someone like you' on Jools Holland - and it literally made me cry. It was the first track that I played when I got hold of the album, and I was pleased that she had stayed with the simplicity of the live performance.

This is Quantitative research. It is someone’s thoughts and opinion on the album by Adele it is all positive as the person who wrote the review obviously likes the singer. This is good if you want to know what people think of the album by Adele but not everyone thinks the same so if you were to just look at reviews and they were a mix of good and bad reviews you wouldn’t really know what it was like without listening to the music. You might need to see some facts along side it.

I think that both types of research work better when you use both of them, so you can see opinions and fact together.