EPK

For the EPK i am going to create a trailer and a DVD cover i wanted to do these two things as i wanted a chalenge thats why i decicded on the trailer and the DVD cover is because i enjoy using photoshop.

For the trailer i decided that i would try and make it seem different from the film. I wanted to make the whole thing seem like it was a nightmare. It was a bit of a struggle at first as i wasnt sure how to make it seem like it was as had very little clips that looked like they could be from a nightmare but i managed to find enough clips that looked like they would be a nightmare. Also i want it to be like a nightmare as no one else in the group thought about making the short film look like a nightmare, so i really wanted to make it seem like it making it look different then everyone elses. Thinking of how to eddit it was differcult as well as i didnt know how to make it seem like it, luckily i watched a lot of supernatural films and T.V series so thinking about making the enimies look ghost like was simpler then having to think of how to do that on my own. I didnt really have any other ideas with the trailer as i used my first idea and didnt change it at all.

The DVD cover is going to be very simple or at least i belive it will be. first thing i have to do is just find a DVD template so i know where to place everything. To find the template i will just look on the internet for one, next thing ill do with the cover is figure out what it is i want to go on it. I managed to do that and once again i wanted to make it look different to the grouos so i thought that first if all i would actualy use the colour white as the background colour rather than using the trypical black. For inspiration for this idea i looked at the Dead Silence cover as one of them is white and blue making it stand out against other thriller covers. I then decided that i would use a simple blood splatter and place it just above the middle of the front part of the cover. Then i used a blue text as our film was set at night making bleu seem like the typical colour you would expect. For the idea of the film we looked at a game and im the only person in the group who has played through the entire game i know that birds play a part in the game that is were the idea for having crows came from. Firstly it was just going to be one or two. I am not yet sure were abouts they will be placed on the cover and also i am not sure what size to have them. I do not really want there to be to much on the cover as i want it to be a simple idea that hopefully is effective. I will probably use a little bit of the storie for a teaser for potential byers to try and get them interested in the film also i will use a few images to show the viewer what they might expect from this film, im not sure of anything else i will need to go onto the DVD minus the obviose things you would see like BBFC, format it plays in and anything else that i belive will make the cover look profeshinal.

Facebook

The structure and ownership
http://www.quora.com/Who-are-the-major-Facebook-shareholders-and-what-percentage-do-they-own
http://news.bbc.co.uk/1/hi/8377930.stm



Codes of practice
http://www.phonepayplus.org.uk/News-And-Events/News/2011/3/Social-networking-drives-growth-as-new-Code-of-Practice-is-published.aspx
http://www.bbc.co.uk/editorialguidelines/guidelines/
Producer guidlines
http://www.wired.com/threatlevel/2009/06/facebookfollow/
Reprasentation issues
http://anthrocyber.blogspot.co.uk/2009/05/identity-construction-and-self.html
Not really much on this at all

Movie Poster Analysis

Colours

The colours are dull shades of yellow and brown. I believe that these colours have as they are the sort of colour that you expect to see for an infection as they look dirty and possibly mouldy. Also they are very natural colours and a lot of the time they are in a desert

Text

There is some writing in the background of the image that looks like it has been scratched into the wall and it is a warning to anyone who sees it to be careful when they encounter people they do not know. If you were to see this from far away you would naturally be curios to read it and find out what it says. Then when you have read it you might want to see the film as anyone who sees that can tell that the film is about an infection as it hints it is on the poster. The writing dose look rushed and unclear like someone has gone into a room and scratched it with something then left. The title is white so that it stands out against all the other colours and it looks a little faded and there is little bits of brown on the text making it seem dirty.

Positioning

They use a very simple poster as they have a woman who looks ill and in pain covering at least half of the poster and just above her is the warning message. It is very simple and from far away you can still see the woman and the colours make it obvious that it is the thriller genre. For anyone passing it they might stop to look at it as it dose stand out.

Colours

Trpical colors blacks and greys. They have Liam Neeson behind the text and you can see a small amount of detail on him. They have The title in orange so that it stand out against the other colours in the poster.

Text

They have a lot of text on the screen. The main characters name, the title and one of the lines from the film. I think that the quote is made a little duller in colour so that you see the title first then you would look at what the quote says. The title is bold so that it is eye catching and it is just plain orange. Im not sure why the colour is orange as red would be a little more fitting for the film as the man is out for revenge.

Positioning

Im not sure is this poster works as well as the other as there is to much going on in it. I like that you can see the gun over the tittle, but not to much so you cant read it. I also think that there is to much text on the poster and someone that passes it might not want to look at it because of that.

Colour
There are very dull and cold colours on this poster giving you a slight idea that this is a thriller. It also makes you think about what it is about as the poster dosnt tell you a lot.

Text
The text looks a little fancy witch works as in the film this man is very rich. Also were it positioned works well as it stands out against the black of the clothes. Just below the tittle you see the date when the film is out in cinimas and you might be curiouse to see what the film is.

Positioning
I think that the possitioning of everything in this poster works reall well. It stands out and i do belive that this poster works to get people to look at is as befor i saw the film i saw the poster and it made me want to see the film. You also see that half of his face is like an old painting and if you have seen the film then you would understand what it is all about.

Print...

Equipment:

-Apron

Keeps clothers protected

-Screan and bored

For your image to be on. Then you can print onto materials.

-Squeegee

You use to push the paint throught the mesh of the screen.

You use this to put paint onto the screen and to mix colours.

-Paint
This is for printing

-Light box
This is what you use to expose the screen with the photo sensitive emulsion


-Assotate
This is what your image goes on. Then you put it onto the lightbox and it makes sure that part of the screen has your image


-Printing materials (shirt/paper)
Paper or a shirt to print your image onto.

-Jet wash
This is to wash your screen. Almost all of the photo sensitive emulsion will stay on the scr5een apart from what wasnt exposed.

 -News paper
To try and keep the table clean.

-Scooper
Or trouh is used to put the photo sensitive emulsion onto the screen

-Photo sensitive emulsion
This is placed onto the screen and when its dry it is put onto the lightbox to be exposed and if there is anything that is blocking the light then it will not harden in that area. this is how you create your image on the screen.

How to apply the Photo sensitive emulsion.

1. Chose the screen that you want to use
2. Find the Photo sensitive emulsion
3. Find a scooper
4. Find something to lean your screen against.
5. Put enough Photo sensitive emulsion in the scooper to fill up the dip in it.
6. Press the scooper against the screen until all the Photo sensitive emulsion is against it
7. Slowly pull the scooper up, applying the Photo sensitive emulsion onto the screen.
8. Leave it dry for a couple of hours in a dark area, so that the screen is not exposed to any light.

How to use a light box

1. Make sure that you picture on the assotate is as dark as it can be, so that no light passes through it.
2. Place the assotate onto the glass.
3. Place the screen on top of the assotate in the are that you want it.
4. Close the lid to the light box
5. Lock it
6. Then press the Vacuum button and waite for it to be done.
7. Make sure it is on 120 units
8. Press the green start button
9. Then hold down the starter button for 5 seconds.
10. Waite for it to be done then click off the vacuum button
11. Waite for it to return to its normal shape
12. Then you can open the lid and take your screen and assotate
13. Then affer a little while you can wash of the are where your assotate was to show your image.

How to put photo sensitive emulsion onto the screen

1. First you get the screen you want.
2. Then get the photo sensitive emulsion and scooper.
3. You then find someone who will hold your screen for you.
4. Place the photo sensitive emulsion onto the scooper and try and spred it evenly.
5. Make sure the screen is at a slight angle.
6. The place the edge of the scooper against the bottem of the screen.
7. Wate for the photo sensitive emulsion to be pressing against the screen.
8. The pull the scooper up. Not to fast but trying not to be very slow.
9. When you get to the other end of the screen tip the scooper towards you.
10. Wait for the photo sensitive emulsion to move back. Then you can take away the scooper.
11. Afterwards make sure you see were the photo sensitive emulsion might drip.
12. Then put it somwere that it wont be exposed to any light.
13. And make sure that you leave it so it wont drip onto itself.

CMYK
http://www.webopedia.com/TERM/C/CMYK.html

Short for Cyan-Magenta-Yellow-Black, and pronounced as separate letters. CMYK is a color model in which all colors are described as a mixture of these four process colors. CMYK is the standard color model used in offset printing for full-color documents. Because such printing uses inks of these four basic colors, it is often called four-color printing.

In contrast, display devices generally use a different color model called RGB, which stands for Red-Green-Blue. One of the most difficult aspects of desktop publishing in color is color matching -- properly converting the RGB colors into CMYK colors so that what gets printed looks the same as what appears on the monitor.

-Spatula

Photoshop - edditing for asotate

Step 1: Get a picture that you want to use and put it onto photoshop.

Step 2: Go to Image-Ajustment-Desaturate. This gets rid of all colour from the picture.

Step 3: Then go back to Image-Ajustment then click on Levels.

Step 4: Change the levels so that there is only black and wight in the image.

This is one method.

research techniques

Audience Data
Audience data is looking at the demographic profiles of different households throughout the nation and seeing what is most viewed. Audience data can also be used for feedback on new shows or old shows, they can find out if certain shows are being watched if not then they can decide not to show it, also it can work with adverts as they can find out if they work by using audience data. 
http://uk.ask.com/what-is/what_is_audience_data

Audience Profiling
Audience profiling is looking at the audience maby for an advert and finding the most effective way to show it to the selected audience to be able to produce a better result. For this they would look at the

psychographics, geodemographics and demographic as all of these can affect the audience.

http://answers.yahoo.com/question/index?qid=20080929075444AAPJwsK

Consumer behaviour
looking at the consumer helps the organization to know what works and what doesn't. They try and find out how the consumer thinks and feels about something, they also try to find out how they are influenced into making decsishions based on there environment. They can try to find out if a lack of information to the consumer will make them want to know more or bye a product. It can be in groups of people or just individuals that this is tested on they also take into a fact psychographics, geodemographics and demographic.
http://www.consumerpsychologist.com/



Advertising Placement
Advertisement placement is pretty much what it says, its all about were you place an advert. The easiest way to advertise something is to put an advert on the Internet like they do on YouTube. one problem with adverts is that if they continuously move around the site they can irritate the person that is on the site. If they do this the advert will not be very effective and they also have to make sure they put an advert a fitting site.
http://www.alchemyinteractive.co.uk/online_marketing/display_advertising_placement.php

Product reach
Product reach is all about how available a product is. If a product is more available it will do better than a product that isn't sold many places. Also some times product are sometimes only sold in certain areas and only locals will be able to buy it.
http://uk.answers.yahoo.com/question/index?qid=20090916123752AAdbGCO

Competitor analysis
Competitor analysis is about business managers thinking about how they will deal with competitive businesses. They have to figure out who is less thretining to them and what buissnesses they need to keep an eye on. They have to find out infomation about their competitors and figure out how they would react to a big desiichion from them.
http://www.netmba.com/strategy/competitor-analysis/

Thriller Codes of Practise

Violence
Our editorial judgements need to consider a number of factors which, in combination, can increase the impact of violence, both in factual or fictional content:

• violence that is true to life and may also reflect personal experience, for example domestic violence, pub brawls, football hooliganism, road rage, and mugging
• violence in places normally regarded as safe, such as the family home and hospitals
• unusual or sadistic methods of inflicting pain, injury or death
• incidents where women, children and the vulnerable are the victims
• violence without showing the effect on the victim or the consequences for the perpetrator
• sexual violence
• verbal aggression and tone, particularly when it includes the use of the strongest language and discriminatory or sexually offensive terms
• suicide, attempted suicide or self-harm
• broadcast reactions of others to violence, especially those of children
• post-production techniques such as atmospheric music, slow motion, graphic close-ups and sound effects
• sustained menace or unrelentingly dark tone.

There is a lot about violence and the ways that it cant be shown, i found all the infomation on the BBC editorial guidlines. All of this has to be considered when filming as we would have to make sure that all of this is taken into consideration, it all depends on the target audience fo the film.

Language
Strong language is most likely to cause offence when it is used gratuitously and without editorial purpose, and when it includes:

• sexual swearwords
• terms of racist or ethnic abuse
• terms of sexual and sexist abuse or abuse referring to sexuality
• pejorative terms relating to illness or disabilities
• casual or derogatory use of holy names or religious words and especially in combination with other strong language.